The October 2013 BNZ Online Retail Sales index was up approximately 10% on October last year
- Spending in October 2013 increased more slowly than the rolling 12 month growth rate. This was largely
due to particularly strong spending in October 2012.
- Growth in online spending at offshore merchants is running around 10% higher than the growth rate for
online purchases from domestic merchants.
You can download the complete MarketView report here.
As Auckland's businesses are learning about maximising their location they are also needing to ensure that their products, services, brands, etc are presented correctly to the ever-increasing number of mobile internet users. For most this means a major website make-over to create a 'responsive' website.
We've been meeting with Auckland's Business Improvement Districts to discuss the ways that people are accessing the internet in 2013 and what this means to them as town centre managers.
Google claims every second New Zealander now owns a smartphone as Kiwis become more mobile than ever before, but warns smart advertisers need to follow their lead.