Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.
With over NZ$1 Billion being spent each year by New Zealanders via overseas websites, it is essential that local businesses step-up and position themselves in a way that suits their audience. Half of New Zealanders now own smartphones and regularly make purchases from them. Local businesses need to embrace current tenchnology and trends and exploit their local advantage.