Kiwi’s online spending in June was strong (+15.7% vs June last year) but is starting to slide from the ‘heights’ of the lockdown period.
- Kiwi’s online spending in June was strong (+15.7% vs June last year) but is starting to slide from the ‘heights’ of the lockdown period. Although growth was strong compared to last year, we note that online spending has dropped 27.4% from May. Nevertheless, if your business has an online offering then there is a good chance that it is seeing high traffic.
- Each reported category exhibited a similar trend to above. Compared to June last year, spending in all categories was up. However, compared to May this year, spending in all categories was down. The Furniture, Housewares and Hardware category continues to be one of the more ‘in-demand’ online options, as spending rose 50% compared to last year. For the April-June quarter, spending on this category rose a whopping 87.7%.
- Just over 67% of online spending in June was made at domestic websites. Down from c75% during the height of the Lockdown. Now that life has (mostly) returned to normal, it will be interesting to see how much of the online spending behaviour that was thrust upon some consumers remains, and how much of that continues to be purchased at the domestic offering. If June is any indication, it looks like a portion of this new behaviour is here to stay.