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Alternate Instinct Internet Marketing Auckland 

Auckland based Alternate Instinct provides internet marketing services

Including; Responsive websites, mobile websites, QR Codes and mobile marketing campaigns, email and social media marketing, search engine optimisation, high-speed web hosting and more. Call Us for a no obligation chat about your online presence.

alternate: constituting an alternative. instinct: a natural aptitude or capacity


BNZ MarketView Retail Sales Index June 2018

Mobile Websites

More people access the internet via mobile devices than their desktops. How well does your site mobilise?

Responsive Websites

From Smartphone to SmartTV, present your message in the correct format for any size device with a responsive website!

Email Marketing

The ease of reading email on Smartphones has seen email marketing make a real comeback. Get onboard!

Social Media

Engage with your audience, encourage feedback, link and network with complimentary resources.


Search Engine OptimisationGoogle Logo

Once you have a website it is critical that it be found by search engines and customers alike. The starting point for this should be website optimisation. By optimising your website you are taking steps to ensure that a result for your business is found by search engines such as Google, and displayed to your potential customers.

A fully optimised website will also save you money when it comes to online marketing. Whilst sponsored search results can be bought, natural, organic results work better and cost nothing!

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

VetCare SERP
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The cost of SEO depends on a number of factors such as the size of the website and the amount of content, including images, video, etc. It begins with an indepth analysis of your site's existing ranking for key terms and then follows a path of monitoring and tweaking.

Please contact us for a quote on SEO for your website! - (9) 550 2640

Responsive Websites

Responsive web design (RWD), (also known as adaptive websites) is a web design approach aimed at crafting websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors and smart TVs.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids,flexible images, and CSS3 media queries.


In 2013 for the first time ever, the internet was accessed more from mobile devices than PCs. It has been suggested that up to 67% of people who encounter non-mobilised data will exit the site immediately and never return. A responsive, or alternatively a dedicated mobile website is a must for everyone.

Alternate Instinct's own website was created before the event of responsive design and was difficult to navigate on smartphones and tablets.

 AI Responsive Compare Mockup 

In this brief video we look at how a responsive website behaves and introduce CyberCrab, a useful tool for checking the responsive nature of anywebsite, over multiple devices. Another useful tool may be found here

Contact us today and we'll help you to determine what website platform is right for your business - (9) 550 2640

eCommerce Websites

Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.

With over NZ$1 Billion being spent each year by New Zealanders via overseas websites, it is essential that local businesses step-up and position themselves in a way that suits their audience. Half of New Zealanders now own smartphones and regularly make purchases from them. Local businesses need to embrace current tenchnology and trends and exploit their local advantage.


Alternate Instinct The London Lolly Shop eCommerce Responsive Website

Community Websites

Town Centre, Village and Community websites are good for both people and businesses, providing a platform for the publishing of local information such as a business directory and linking to social media resources to engage with businesses and people alike.

Community websites are not a new concept. now defunct Roadworks Online supported up to 21 community websites at one time and even provided a 'Street Scroll', well in advance of Google's 'Street View'.

The way that people interact online is shaping the community websites of the futute. Websites that will be responsive and work well with devices ranging from a smartwatch to a smartTV and every format inbetween.

We are currently enjoying the pleasure of working with the communities of Ellerslie, Remuera, Uptown, Manurewa, Mt Eden, Dominion Road, Devonport and others to blueprint a 21st Century community website design to carry Auckland's communities and Business Improvement Districts into the wider, digital future.



  devonport-website-responsive     uptown-responsive-website


Devonport and Uptown responsive websites


Ellerslie Responsive CC MtEden Responsive CC 

 Ellerslie and Mt Eden responsive websites



Manurewa's first website 

Featured Projects

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